Just think about it for a moment...how much time is lost just finding a Customer's phone number?

I don't just mean you or any other staff looking up a number on your smart phone. What if one of your staff spoke with a customer and you, or any other employee, now needs their contact details.

Do you call or email the staff member and ask the customer's number. Google Whitepages and hope to get the correct person, or ask your bean-counter to look up the customer on the MYOB card file (only applicable if they are in the system).

And...what if you needed to know what was discussed with the customer? Check the file, after you have retrieved it from the filing cabinet or server, ask for a brief from the staff member who spoke with the customer; or ask the customer to remind you what your proposal was???

So much business is done badly because employees and managers tell different stories to customers!